Product design & Research leader.
Track record of building 'Zero → One' products, shaping global product vision, and leading high-performing strong teams. Currently Global Head of Product Design for True Balance providing loan through True Credit (RBI Licensed NBFC). Formerly at Axis Bank, Freecharge, Rooter, InMobi, Softway.
Case Studies
A comprehensive collection of my recent best work.
About Me
When I'm not designing, you'll find me reading, coding, or traveling.
Leadership Case Studies
Discover the stories behind my work, teams, and the impact we've created.
Feb 2022 - Present
True Balance is a leading digital lending platform that offers quick and secure loan disbursals through True Credits, an RBI-licensed NBFC.
In 2022, I joined True Balance as the Global Head of Product Design to lead and scale their talented design team.
As we expanded into digital lending and digital wallet services, I collaborated closely with the Product Management and Stakeholder teams. Under my leadership, the Design team grew from 1 to over 8 professionals across Product Design, Design Manager, and Research.
Together, we built a world-class product, contributing to a 2X profit increase to ₹138 Cr in FY24.
8 Teams
Directed
75 Millions+
Users Impacted
25 %
Market share
2x
Revenue
Design Leadership
Zero → One
Strategy
Product-Led Growth
B2C
Digital Lending
Stakeholder alignment
Frameworks & process
PPI Wallet
Customer Research
SME
Talent recruitment
People & team dev.
Design operations
Repayment
Bharat BillPay
Workshop facilitation
Career & skills dev.
Presentation review
Design Mentorship
Jul 2020 - Feb 2022
Axis Bank’s mobile app is the world’s highest-rated banking app on the Playstore.
In mid 2020, I joined as Associate Director of Product Design to help drive the Axis 2.0 initiative—aiming to transform Axis Bank into a Digital Bank within the Bank.
Our collaboration began in early 2020 when Axis Bank sought to revolutionize their digital experience with a fresh, delightful customer interface. I was brought on board to provide strategic leadership, guide the end-to-end redesign of the core journey, and manage the design efforts for their core Product Design team.
I also played a key role in building ecosystems for all Axis and Partner Channels, ensuring a cohesive and innovative approach to their digital transformation, and shaping the vision for Axis 2.0.
4.8 Rating
World’s highest Rated Mobile App
11 Millions+
Monthly Active Users
160 Million
Logins Per Month
2x
Financial Impact
Design Leadership
Design Direction
Strategy
Product-Led Growth
B2C
Design Ops.
Design Mgmt.
Design System
B2B
Agile
1 → 10
Loan Against Security
Tokens & Variables
Digital Saving Account
SAAS
Digital Current Account
Digital Gold Investment
Insurance
No Cost EMI
Pay Later
Recurring Deposit
Personal Loan
Mutual Funds
Jul 2020 - Feb 2022
Freecharge, the pioneer in wallet payment transactions, was expanding its horizons.
I joined as Associate Director of Product Design. My mission was to lead and grow alongside the talented design teams of both Axis Bank and Freecharge.
In 2020, as Freecharge ventured into the realm of Neo Banking—expanding from digital payment services to include savings accounts, lending, investments, fixed deposits, and physical products—I was brought on board to help scale their Product Design team.
Working closely with CXO stakeholders, I played a pivotal role in establishing a robust design culture, growing the team to over 16+ strong members across various disciplines, including Principal Product Design, Product & Content Design, Research, and Motion Design. Together, we empowered millions of users across India with innovative and user-centric financial solutions.
16+ Teams
Directed
75 Millions+
Users Impacted
25 %
Market share
2x
Revenue
Design Leadership
Zero → One
Neo Banking
Consumer App
1 → 10
Merchant App
Product-Led Growth
Pay Later
Wallet
Shop in Shop
Design Mgmt.
Design System
MSME
SAAS
Payment Gateway
Kids Wallet
Digital Gold Investment
Mutual Funds
Personal Loan
Health Monitor, FIST
Rebranding
Aug 2016 - Jul 2020
Rooter is India’s largest live gaming platform, and I had the privilege of being a Founding Member and Product Design Head. I played a key role in designing the first and second versions of their sports and e-sports platform for iOS, Android, and TV streaming.
I joined Rooter in early 2016 to help shape their product vision and strategy, launching the initial version focused on ‘Sports Fan Engagement.’ In 2018, we secured a global pitch from Adidas through the leAD Sports Accelerator Program. By 2020, during the COVID lockdown, Rooter evolved into a full-fledged live gaming platform.
As the Product Design & Research lead, I focused on redefining our Zero to One strategy, collaborating with internal stakeholders, and building a vibrant community of gamers. This effort culminated in the creation of a world-class live streaming product that helped secure over $25 million in Series A funding from investors such as Adidas Family backed fund IeAD Sports, PayTM, Rocketed Capital, and Bank Capital.
6 Teams
Directed
85 Millions+
Users Impacted
29 %
Retention Rate
16%
Revenue
Zero → One
Design Leadership
e-Sports
Founding Member
1 → 10
LIVE Sports Engagement
Product-Led Growth
Fantasy Game
Wallet
Design Mgmt.
Design System
Social
SAAS
Live Scoring, Stats
Fund Raising
LIVE Streaming Gaming
Community
In-App Purchase
Investment Pitch
Rebranding
Prediction Game
Talks. Workshop.
Discover the stories behind my work, teams, and the impact we've created.
This is one place where I am most at my excitement - working across the startups, communities, organisation, and universities, building awareness, understanding concerns, and making a positive impact on the lives. Take a look at some of our work.
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